OTTAWA, ONTARIO--(Marketwire - May 7, 2010) - The Honourable Tony Clement, Minister of Industry, today reaffirmed the Government of Canada's support for the Canadian tourism industry in this time of global economic downturn by announcing which events will benefit from funding through the second and final year of the Marquee Tourism Events Program (MTEP). MTEP is a temporary two-year stimulus measure introduced as part of Canada's Economic Action Plan.
"Our government is delivering on its Economic Action Plan commitment to support the tourism industry during this period of global downturn," said Minister Clement. "These investments will allow us to market Canada's key attractions and travel experiences to both domestic and international travellers. It will encourage tourism-related businesses to grow, prosper and contribute to Canada's economic recovery."
MTEP is a temporary two-year stimulus program with the goal of providing a much- needed boost to the Canadian tourism industry, which faced several challenges at the beginning of the global recession. It supports tourism events in all parts of the country. Now in its final year, MTEP will provide up to $39 million in federal investments to festivals and events to stimulate the economy and help promote Canada as a global destination of choice.
To provide additional support for Canada's tourism industry, through the Canadian Tourism Commission (CTC), the Government of Canada will also invest up to $8 million in marketing initiatives and programs to promote key Canadian tourism events internationally. This Economic Action Plan funding will also allow the CTC to build on its investments in priority international markets.
"In the afterglow of the most successful Winter Olympic and Paralympic Games to date, the CTC is well-positioned to use this investment to generate increased tourism revenues for years to come," said Minister Clement. "The CTC's domestic and international marketing campaigns have met with great success, winning awards and recognition from prestigious industry organizations both at home and abroad. This latest investment will allow the CTC to build on these successes."
A list of events receiving funds under MTEP can be found in the attached backgrounder and on the MTEP website (www.ic.gc.ca/tourism).
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