Sport Host Victoria Executive Director Hugh MacDonald announced today that SportHost Victoria has produced an economic impact study on the Scotties Tournament of Hearts hosted in Victoria, February 21 – March 1, 2009.
Chris Atchison, Chair of the Scotties is pleased with the initiative shown by SportHost. “By measuring this national event, future organizers of any large scale sport event will have the leverage of measured numbers to assist their business case. We have said all along these major championships will impact the Victoria region and SportHost Victoria have solid numbers to back up our claims,” said Atchison.
“SportHost recognizes that very few studies have been done in relation to sport and the Scotties Curling Championships provided us with an excellent platform to showcase sport tourism,” said MacDonald. “We have gained a solid foundation on which we can compare events here in Victoria. Past studies have included the Victoria 2000 BC Summer Games, the Royal Victoria Marathon, the Pacific Cup Hockey Tournament, the Ford World Curling Championships, the U20 World Cup Soccer and the Times Colonist Open Golf Championship since the Greater Victoria Sport Tourism Partnership (SportHost) was launched in 2000 by Tourism Victoria and PacificSport.
The Scotties generated a total economic activity of $12,210,248 in Victoria. These totals resulted from $5,710,249 in combined operations, capital and visitors spending.
It is noted that this study focused entirely on direct spending. Direct spending triggered an additional $5 million in indirect activity generated by businesses supplying goods and services for the event and an additional $1.5 million induced effects generated in wages and salaries earned by persons directly and indirectly involved in the staging of the event.
“Sport Tourism is about economic development – creating jobs and benefit for the whole community,” says Hugh MacDonald, Executive Director of SportHost Victoria. “The results of this study drive home the true value of Events to the host community, both in total economic activity and in terms of GDP. The 2009 Scotties Tournament of Hearts Championship was a great event and has paved the way for more events in the future.
A copy of the full report is available form SportHost Victoria.
Contact Hugh MacDonald at: hmacdonald@sporthostvictoria.com (250) 744-5528
SportHost Victoria represents the community of Greater Victoria as a Sport Tourism destination with a mission to attracting sport related events, meetings, and conferences to Greater Victoria.
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